“‘Never limit your challenges, but challenge your limits.’

Participating in the UBS GCOO Case Challenge was definitely a grave challenge, but the sense of uncertainty in the challenge fuelled our quest for exploration. Through our unremitting attempts to create functional prototypes, we turned invisible and intangible concepts visible to help streamline the bank’s on-boarding processes. Through continuous market research and analysis, we explored the needs and characteristics of the mass affluent clients and better positioned our brainstorming direction. Using data analytical knowledge learned from our major programmes, we managed to conduct comprehensive comparisons to choose the optimal corporate service. Although we are novices in the field of technology and operations, we consider this competition a precious platform to reach outside of our comfort zone and train our adaption skills from the preparation stage all the way to the final presentation.

The unique exposure to and in-depth understanding of the industry are more than remarkable experiences to be treasured. All of this would not have been achieved without my supportive teammates, who always instilled energy into the team to move forward together beyond our limits. Confronting challenges can be perplexing yet gratifying. Sincere thanks to my great partners!”
-    Jennifer LEE, Brian MAK

GLEF students Brian MAK and Jennifer LEE and their PACC teammate Cassie LEE won second runner-up in UBS Group Chief Operating Officer (GCOO) Case Challenge 2018.

Organized by UBS GCOO function, the competition is held in the aim to identify and foster elites with strong technical problem-solving and analytical skills, which are essential quality for future leaders of the Operations, Technology and Corporate Services functions in the banking industry. Through developing solution for real-life situations and networking with industrial experts, participants have the opportunity to gain insight of the day-to-day job duties. 

The competition has attracted more than 100 teams from Hong Kong and Singapore, each composed of three undergraduates. Teams were required to propose a technological solution for the client onboarding process of the Wealth Management team in a global investment bank. Then the finalists had to present their plan to the panel of judges which is formed by UBS industrial experts. Plans were examined over areas including innovation and feasibility.